Trinity Publishing’s Blog

The #1 Fatal Internet Marketing Mistake
What’s the WORST (and typically first) mistake made by people who are trying to start an online business? Any guesses? Here’s a 6 minute 22 second video (free to watch) in which Derek Gehl, CEO of the Internet Marketing Center, not only details the mistake but discusses the correct course of action in nice, easy-to-understand concise […]
Source: www.netprofitstoday.com

20/20 Challenge Update
John Cowburn commented “If anyone completes the challenge successfully within the 20 days (or even 30, 40 days) AND he isn t a GURU, let s hear about it. Expect silence!” re Michael Green’s 20/20 Challenge. Fair enough to be skeptical (despite the money-back guarantee) I suppose, but to the cynic I’m happy to report that it’s […]
Source: www.netprofitstoday.com

Copywriting the 80/20 Way
Writing copy seems to bring out the perfectionist in everyone. It doesn t seem to matter if you re writing a short letter, long letter, emails, or anything else. Before you publish your copy for the whole world to see, you want to make sure every word is perfect. Such careful attention is a good thing. Making a sale […]
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Slaughter The Competition Without Mercy
Competition is a “killer” for a lot of commodity businesses. Doesn’t really matter whether you market online or offline. If you sell a commodity product then chances are you compete for customers with hundreds of other businesses. In the next few minutes, I’m going to share with you a proven strategy to… Out-Market, Out-Sell And Out-Profit… … Just about anyone in […]
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Win a FREE COPY of Yanik?s Ultimate A-TO-Z Information Marketing Brain-in-a-Box
** Update ** I’ve decided to also add another exciting element to this contest. At the bottom you can also refer someone you think might really benefit from this set. And if they win the contest - you’ll win too! Hey guys - something pretty cool… Here’s your chance to win a free copy of the complete package […]
Source: www.internetlifestyle.com

The Seven Deadly Sins of Website Copy
Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements. Elements that, with just a few short changes, can help multiply the results almost instantaneously. Generally, I have found that there are seven common mistakes. I call them […]
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Turn Your Multimedia Into Money Machines
If you ever wanted to use multimedia to double or triple your conversions online, you don’t want to miss this. As promised, the doors are finally open for my upcoming Web 2.0 Multimedia Copywriting Workshop at the LAX Hilton, with star audio copywriter Dan O’Day. Online video is all the rage. And now, with Google Audio Ads (and soon […]
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Video scavenger hunt?
Here’s the most fun you have with a video camera unless you’re Paris Hilton. I ve been trying to get this going for a long time and finally this past Saturday I convinced enough friends that it would be a lot of fun. The plan was we break up into 3 teams of 3 and everyone was […]
Source: www.internetlifestyle.com

The Gold is In The Picks And Shovels
My recent article about Facebook not being a viable marketing tool has created quite a stir. Many people agreed with me. But some people didn’t, and I respect that. However, while a few were scathing and harsh in their remarks, others posted some excellent rebuttals on their own blogs. This topic seems to be as controversial as the long-versus-short-copy […]
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Why Freelance Copywriters Go Hungry
Freelance copywriters are an interesting bunch. They practice the art of salesmanship in print, yet have difficulty selling themselves. They struggle when it comes to self-promotion. So instead of being well-fed and content, they often go hungry. Why is this? I believe it comes down to three fundamental deficiencies. I observed these in myself when I was getting started […]
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