Trinity Publishing’s Blog

Lights Out on Google
If you visited the Google.com homepage today, you’ll notice that the background is black, as shown in the image to the left. That’s in recognition of “Earth Hour” and to spread awareness of the event. Created by the World Wildlife Fund in Sydney, Australia in 2007, where 2.2 million people participated; the event has grown into [...]SHARETHIS.addEntry({ title: “Lights Out on Google”, url: “http://www.netprofitstoday.com/blog/lights-out-on-google/” });
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Digital Scarcity: Does It Still Convert?
Scarcity is a tactic often used in copywriting to create a sense of urgency and convince the “on-the-fence” customer to make a purchase decision. Above all, the goal is to prevent prospects from procrastinating. As online consumers become wise to these direct-response copywriting tactics, one question often arises: “What about digital products and electronic downloads, like ebooks [...]
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How to Hook (More) Copywriting Prospects
The other day I was asked a question I hear all too often: “How do I distinguish myself from other copywriters?” To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It’s your “Unique Selling Proposition,” or USP. (I prefer to call it a “Unique Selling Position.” If you’ve [...]
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New Copywriting Software Takes Flight
Last week was incredibly exhausting, to say the least. (Stick around, because I will soon show you how you benefit from our unbelievable “flight-from-hell”.) On our way to California to speak, we left a day early so that we can have an extra day to work on our presentation before the seminar starts. We had a layover in [...]
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Chitika Announces a New Way to Monetize Parked Domains
I don’t know about you, but my Cash Parking Monthly updates from GoDaddy are always pretty meagre. So meagre in fact, that they’re laughable. In January, I made a whopping 53 cents from 10 parked domains and in February, the earnings were zilch. If your revenue from parked domains is anything like mine, you might want [...]SHARETHIS.addEntry({ title: “Chitika Announces a New Way to Monetize Parked Domains”, url: “http://www.netprofitstoday.com/blog/chitika-announces-a-new-way-to-monetize-parked-domains/” });
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When And How To Use An Alias In Business
A member once asked a question about the legality of using an alias or pseudonym in copy. That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a fictitious character enjoying the benefits of your offer? Using an alias in business is a common practice. However, [...]
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How to Improve Your Email Open Rates
With spam incessantly inundating our inboxes and people’s attention spans constantly shrinking, some have claimed that email marketing is on the way out. I say “nonsense.” In fact, it’s because of those very reasons that email marketing is now stronger than ever before. I personally know of some marketers who have made literally millions of dollars with [...]
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Internet Marketer Hit By Car
I couldn’t talk about this when I first learned about it, but now that it’s public I wanted to pass the info along. You may or may not know Julie Perry. She’s a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We constantly see each other at seminars and always have a great [...]
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One-Week Special: Memberships For Just $397!
Did you miss out on the 10th anniversary special I did last year, where I offered lifetime memberships to my private copywriting how-to site, “The Copy Doctor,” for just a fraction of the cost? Since that time (and even to this day), I get hundreds of emails from people who missed out and want to know [...]
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