Trinity Publishing’s Blog

Breaking This Copywriting Rule Boosts Profits
The other day I was asked the following question: “Should I use active or passive voice in sales copy?” The answer may surprise you. The premise behind this question is simple. Traditional copywriting rules state that writers should use active voice. And it makes perfect sense. Active voice engages the reader and makes it easy for them to [...]
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LIVE ?bootleg? video from the Underground 4
Whoa! The last few weeks have been absolutely crazy in preparation for my totally SOLD-OUT Underground Online Seminar 4 that kicks off tomorrow morning. This event really breaks all of the rules because we don t bring in polished platform salespeople that you hear over and over again on the Internet speaking circuit. It s not the same [...]
Source: www.internetlifestyle.com

One-Week Special: Memberships For Just $397!
Did you miss out on the 10th anniversary special I did last year, where I offered lifetime memberships to my private copywriting how-to site, “The Copy Doctor,” for just a fraction of the cost? Since that time (and even to this day), I get hundreds of emails from people who missed out and want to know [...]
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Last night?s ?Lunar Eclipse? call
Last night was the lunar eclipse so it made great sense to launch the “Moonlighting on the Internet” book. (I wish I could take credit for timing it that perfectly but it was pretty much a happy accident.) Some of you might have made it to last night’s 2+ hour call on [...]
Source: www.internetlifestyle.com

Google Blocks My Blog And Warns Visitors?
Thanks for being patient with me. I haven’t posted in a while because of something that happened last week. You see, my blog was hacked (not by a person but with malicious code that creeped into my blog), and as a result I was blocked by Google. I’m sure you’ve heard about it, as people talked [...]
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How to Improve Your Email Open Rates
With spam incessantly inundating our inboxes and people’s attention spans constantly shrinking, some have claimed that email marketing is on the way out. I say “nonsense.” In fact, it’s because of those very reasons that email marketing is now stronger than ever before. I personally know of some marketers who have made literally millions of dollars with [...]
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Three Tips For Finding Top-Shelf Clients
In my coaching program, a student who is an upcoming copywriter recently asked where he could find clients willing to pay higher rates for his skills. Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward mobility within his craft. This [...]
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How to Hook (More) Copywriting Prospects
The other day I was asked a question I hear all too often: “How do I distinguish myself from other copywriters?” To find the answer, look to one of the most effective and frequently used copywriting and marketing tools. It’s your “Unique Selling Proposition,” or USP. (I prefer to call it a “Unique Selling Position.” If you’ve [...]
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A Great Way To Boost Sales And Look Good Too?
I just found this cool site that has some amazing PRO Graphics that are designed to increase your website conversion rates. This is a great way to spice up your website and increase conversions. Thought you’d be able to use it for your websites, too. instantmarketinggraphics.com/pro/?instantgraphics=1052 Mike Filsaime PS .Dont forget that using professional website graphics will enhance trust and [...]
Source: www.mikefilsaime.com

Your Reader Wants To Know These 5 Things
The other day, I was asked the following question: “Why should the author of a product be included in their sales copy? Specifically, why do my readers need to know who I am or what I bring to the table? How does telling them my qualifications (or lack thereof) increase the strength of my copy?” The author [...]
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