Last night?s ?Lunar Eclipse? call
Last night was the lunar eclipse so it made great sense to launch the “Moonlighting on the Internet” book. (I wish I could take credit for timing it that perfectly but it was pretty much a happy accident.) Some of you might have made it to last night’s 2+ hour call on [...]
Source: www.internetlifestyle.com

Using ?Reason Why? to Persuade, Influence and Maximize Sales
A previous post I mentioned using ’scarcity’ – this post I’m going to talk about my single, favorite psychological hot button I use in nearly every promotion. (Yes, it’s that powerful!) I have found the subject of persuasion endlessly fascinated. It never ceases to amaze me that I can write words on paper (or the computer [...]
Source: www.internetlifestyle.com

Secrets of a 10% Conversion Rate
I know Paul Hancox. Paul is a fanatical tester. He’s also an excellent copywriter. But what you may not know is that Paul is also the creator of the very first split-testing software I’ve ever used. We’re talking, um, circa 1999, I believe. It was called “Sales Page Master Pro.” (Paul has a new version out now.) Well, [...]
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Success Chef Blog, Previews, And Samples
Just a quick little note that we added a “prelaunch” blog, where we will be adding previews, news, samples, and posts about the official launch of Success Chef. While you’re there, subscribe to the RSS feed or join the email list, and view the special 70-minute prelaunch video tutorial. But if you want a sample, here’s [...]
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The ?Hidden? Hot-Button to Getting More Prospects to Say YES!
If you have not read Robert Cialdini s monumental work, “Influence: The Psychology of Persuasion” grab it now! Inside on of the major psychological triggers he explains is scarcity. Human beings have been hard-wired to want what is going away. Many more people are motivated by the thought of potential loss than potential gain. Gary Bencivenga, [...]
Source: www.internetlifestyle.com

LIVE ?bootleg? video from the Underground 4
Whoa! The last few weeks have been absolutely crazy in preparation for my totally SOLD-OUT Underground Online Seminar 4 that kicks off tomorrow morning. This event really breaks all of the rules because we don t bring in polished platform salespeople that you hear over and over again on the Internet speaking circuit. It s not the same [...]
Source: www.internetlifestyle.com

One-Week Special: Memberships For Just $397!
EDITED: The special has been extended, possibly a day or so, since I made a mistake. (Read below for the details.) Did you miss out on the 10th anniversary special I did last year, where I offered lifetime memberships to my private copywriting how-to site, “The Copy Doctor,” for just a fraction of the cost? Since that [...]
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Are All Business People Dishonest?
Seems I’m ranting a lot these days, and a little more opinionated than the norm. Perhaps it’s my broken back, which is killing me, that’s making me more sensitive or irritable. I don’t know. But something someone recently said in my copywriters forum irritated me. And it’s not what this person said specifically, but the mindset [...]
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Forced Continuity: A Different Perspective
Preamble: In response to some excellent rebuttals as well as countless comments I’ve received on my previous post, “The Real Sinister Side of Forced Continuity,” I believe some people are missing the point of my argument, and I want to clarify a few things. I’m not a lawyer by any stretch. But as a copywriter and [...]
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